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The Scoop: #RescueIsMyFavouriteBreed and POGDOGS

We launched 'The Scoop', a new version of Battersea's flagship email newsletter, beginning of November 2019 to coincide with our #RescueIsMyFavouriteBreed campaign.

'The Scoop' has a fresh new design, a warmer tone, and a flexible layout to accommodate different content types, to truly show off the best of Battersea to our email subscribers each month. Our monthly newsletter with all the latest news from behind-the-scenes at Battersea, including animal updates and more.

CategorizedNewsletterNon-Profit / Charity

How does this look across email clients?

Here’s how Battersea's emails render in the most popular email clients. Are yours rendering as designed? Find out with a free trial of Litmus.

How accessible is this email?

Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.

  • Email headings should be well structured. This will help screen readers easily navigate content.

  • Specifying "alt text" for these images helps screen readers describe the image.

  • Text to voice recording and transcript for hearing impaired.

  • Larger paragraphs of text should be left-justified to improve readability for some readers.

  • Emails should have a "meta content-type" and defined character set.

  • Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.

  • Table roles should be clearly defined. This helps screen readers determine how to interpret the table.

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