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We’re bringing TEDC16 to Boston, London, and…



We’re bringing TEDC16 to Boston, London, and…

There isn’t anything better than a TEDC announcement email. Within an hour and a half, this email reached its goal of 500 tweets about the conference. The secret sauce for them (as proven from last year’s announcement email) included a live Twitter feed within the email, which got people clicking through the email to tweet and then coming back to see their face, tweet, and updated countdown after refresh. From a design perspective, it is beautiful. The white, bold text is perfect on the dark background and highlights a great hierarchy. Also loved the gradient over the images of individuals so that their tweet could be easily read.


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How accessible is this email?

Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.

  • Emails should have a "meta content-type" and defined character set.

  • Email headings should be well structured. This will help screen readers easily navigate content.

  • Specifying "alt text" for these images helps screen readers describe the image.

  • Text to voice recording and transcript for hearing impaired.

  • Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.

  • Larger paragraphs of text should be left-justified to improve readability for some readers.

  • Table roles should be clearly defined. This helps screen readers determine how to interpret the table.