If you don't like to have fun or learn new things, then stay away from Greenville. Tickets to UNSPAM (Jan 27-28) just went on sale.
Not often do you see a star emoticon right in the body copy. But, because of the contrast, it pulls you right to the good stuff (the special surprise waiting). Then my eyes jumped to the “Take 2-Minute Survey” button and the animated face. Besides those nice touches, this is a very simple yet compelling survey email.
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Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Emails should have a "meta content-type" and defined character set.