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Email's Best Event

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Not often do you see a star emoticon right in the body copy. But, because of the contrast, it pulls you right to the good stuff (the special surprise waiting). Then my eyes jumped to the “Take 2-Minute Survey” button and the animated face. Besides those nice touches, this is a very simple yet compelling survey email.

 

Broken emails mean lost sales. How does this email look?

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How accessible is this email?

Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.

  • Email headings should be well structured. This will help screen readers easily navigate content.

  • Specifying "alt text" for these images helps screen readers describe the image.

  • Text to voice recording and transcript for hearing impaired.

  • Table roles should be clearly defined. This helps screen readers determine how to interpret the table.

  • Larger paragraphs of text should be left-justified to improve readability for some readers.

  • Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.

  • Emails should have a "meta content-type" and defined character set.