Intuit
Welcome to QuickBooks!
This Welcome email is the first of a personalized learning series received within 2 minutes of setting up a QuickBooks free trial.
The content is personalized for each user based on inputs captured during product onboarding/setup. The primary goal of this series is to help our customers complete the task they hired QuickBooks for in the first place. In this example, the customer has indicated an interest in sending invoices.
The use of an inverted triangle layout provides focus, while gamification principles such as visual feedback on progress provide guidance and set expectations.
Cross-platform optimization, dynamic content, product behavior tracking, animation, hover states, and deep links to the product push the boundaries of what is expected in a traditional email interaction design.
Broken emails mean lost sales. How does this email look?
View this campaign across popular email clients. Plus, verify your email is on-brand and error-free with a free trial of Litmus.
How accessible is this email?
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Text to voice recording and transcript for hearing impaired.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Larger paragraphs of text should be left-justified to improve readability for some readers.