Take a deep breath. Learn how Sue Cho from Calm brings peacefulness into their emails. ✨☮️✉️
This email is the definition of pivot. Our wine & spirits store always had a small gourmet food market (focused mostly on snacks and cheese), but when COVID-19 made it difficult for people to shop for groceries, we started carrying more food items people could make a meal out of to help fulfill that need.
This email empathizes with people who are stuck at home, fulfills a need for groceries, and packages it as a fun activity for those who found themselves with extra time on their hands.
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Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Emails should have a "meta content-type" and defined character set.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.