This email is the definition of pivot. Our wine & spirits store always had a small gourmet food market (focused mostly on snacks and cheese), but when COVID-19 made it difficult for people to shop for groceries, we started carrying more food items people could make a meal out of to help fulfill that need.
This email empathizes with people who are stuck at home, fulfills a need for groceries, and packages it as a fun activity for those who found themselves with extra time on their hands.
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