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Smiles Davis, you’ve been invited.

The intended audience is business leaders in small to medium-sized businesses, based in Melbourne Australia. The goal of the email was to provide them with a ‘landing page experience’ and make a decision about whether they should attend our event, without having to leave the email.

  • Aesthetic continuity and message match between email and landing page (by the way, one of our broader marketing goals is to make IT services look sexy – but that’s another story).
  • Content that tells a story, evokes the imagination and offers value, rather than a sales pitch.
  • High attention ratio: 15 of 16 links in the body point to the landing page.
  • Utilities background images that gracefully fail to solid background colors (particularly in Outlook clients).
  • Mobile responsive (to a point)

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