Design Swipe File

Neptune

A beautiful and crisp email from Neptune. They let their homes do the talking, there&rsquo;s a great balance between information and inspirational images in this email.

A home from home

Beauty & The Bear

Clear CTAs, eye-catching imagery - including a GIF.

And they’re back!

reMarkable

This is a shining example of pure simplicity. The imagery supports the notion of the product and the call-to-action is clear. Emails don&rsquo;t always need to be in your face, attention-seeking - they can be sleek and sophisticated for just as much impact.

Bring focus to your year with our New Year’s offer

Chapter 1: the concept

This email is gorgeous! The design and the formatting of the copy makes it feel very personalized, a handwritten letter from the CEO, of course, that&rsquo;s going to make a recipient engage!

Roskill

This email has multiple access points to the website so those who know it&rsquo;s for them can get through quickly but those who need more information can gather that and THEN access the website without returning to the top.

COVID-19 weighs on tantalum industry

Payne Search

Digital Newsletter from Payne Search! – 1st Edition

MailNinja

Email segmentation you need to use

This email is pure fun. It adds a very human element to the upcoming event hosted by MailNinja. There are several levels to this email - let attendees know who they are looking for, help attendees find the venue, and most importantly REMIND delegates they&rsquo;d registered for an event.

Excited for tonight Email Geek? 👋

This email has it all, the balance of CTAs, dark mode enabled, short copy, inspiring imagery. Recipients are so used to scrolling and scrolling and this email encourages just that.

Exclusive customer offer ending soon

Five email marketing trends leading in 2020

Simple design with a clear CTA. The subject line is particularly good for this one - it appeals to everyone&rsquo;s desire for freebies and tasty pizza making this email IRRESISTIBLE.

Free beer and pizza?

Get $50 off your reMarkable paper tablet

Save Water Save Money

This email encourages the recipient to scroll through and absorb the information. There&rsquo;s a flow from the hero image down to the bubble section. It&rsquo;s easy on the eye but informative.

Get your FREE home water efficiency check

MedExpress

Everybody LOVES a holiday, this email evokes those feelings with a combination of a bright and striking image and short but informative copy. There is a primary CTA with supporting purchasing options - the perfect balance of information and sales.

Have you packed your travel essentials ? ✈

Dermatica

Have you tried our new dashboard?

This email is a gorgeous balance of text to images. Its quirky layout draws the eye to each section so nothing is missed. High and Low positioned CTAs to make it irresistible to engage with.

Inspired by paper, developed for you.

Colour contrasts between content helps the eye flow through all elements. Clear and contrasting CTAs.

INTRODUCING: Our NEW Vegan Gummies! 👏

Louie Spence

This email is eye-catching and entertaining to engage with. There is an obvious flow to the content with clear CTAs as well as a GIF and personal sign off from the celebrity in question.

I've seen you checking out my Bristol Masterclass *|FNAME|* 👀

Mailchimp wisdom, direct from expert partners (like us!)

Content is broken down into short, clear sections so no information is overwhelming. CTAs run throughout the email making engagement more likely.

Meet our newly developed formula!

Minimise your efforts with email automations

The Atlas Building

Very simple layout, but the use of green throughout ties the elements together.

Move into The Atlas Building this summer! ☀

Contrasting color schemes in the hero image. Clear CTAs with artistic imagery.

Move into your new home this summer

This is a very funky email with great use of images - the product contrasts with the image in action, it&rsquo;s a great distortion on-screen that brings the products to life.

Newsworthy designs

In true Neptune style, they balance descriptive commentary alongside inspiring imagery. Where some brands choose to overuse images in their emails, Neptune lets their narrative flow and inspire their audience.

No space too small

Bold and striking color palette combined with clear and designed CTAs.

Old Street’s most confident tower

Factory Direct Floor

The countdown for this email adds urgency, there&rsquo;s nothing too distracting in this email - it&rsquo;s a very clear CTA with details of the discount.

Our January Clearance Must End Soon!

Simple and clean. Plus, the GIF is awesome.

Our kitchen promotion is coming

Payne's Top 5 Digital Picks

This email takes full advantage of Dark Mode which can be a stumbling block for well-designed emails these days. that in combination with short copy, clear images and obvious CTAs makes this a really good email.

Pre-order your reMarkable 2 today

reMarkable 2 delayed

This email is sleek. The design is sophisticated without being overwhelming or distracting. It&rsquo;s a great example of &lsquo;show, don&rsquo;t tell&rsquo; and we love it!

reMarkable 2 — the world's thinnest tablet  

Elysian Residences

This personalize email is really good because the content flows as a written invitation would. There are very clear CTAs and the personalization in the hero image will ensure the attention of the recipient.

Save the date: Exclusive grand opening of the Landsby

Soak and Sleep

Bright and cheerful and most importantly clear, from the very beginning, what this email is all bout. Savings and big discounts from the subject line down to the final CTA. The email is harmonious.

Save up to 50% in our BIGGEST EVER clearance

This invitation combines the information required with the beauty of a Neptune Show Home perfectly - the recipient is drawn in with the if and the relevant information flows after they are enticed.

Searching for a new home?

Simple clean design with a clear text and message.

See if the reMarkable paper tablet is for you

Light and bright color scheme to support the theme of this email. Clear CTA above the fold with key products stacked above broader product areas. Something for everyone in this email.

Shop our spring sale!

Something amazing has just landed!

Combining a GIF that perfectly demonstrates what email can do for businesses with a clear CTA is a win win win for this email. The recipients&rsquo; expectations are perfectly managed from the subject line through to the CTA.

Subject: Ecommerce + Email Marketing = 💰💰

BREED

Awesome use of imagery with clear CTAs. Great balance of artistic imagery to demonstrate the fashion element of this brand. The GIF at the bottom is an engaging finale to this email.

Take your photography to the next level

Tell us what you think!

MailNinja&rsquo;s TL;DR series are sleek and attention-grabbing. The clue is in the name, it&rsquo;s not going to take too much time to absorb all this email has to offer.

The guide to B2B marketing

Contrasting CTAs with clear actions. Content is a balance of icons and text so is easy on the eye.

Time to top up your supply?

Fishermen's Source

The GIF hero image is the focus of this email. Not a typical format for a video, very clearly a button to be clicked rather than a faux video which can frustrate subscribers who click expecting it to play there and then.

Watch Now: Daiwa Back Bay Reel review

We would like to hear from you

Individual elements of this B2B newsletter are relevant to the recipients so the copy has been kept short and sweet so that those who it&rsquo;s not relevant for can skim past easily.

Weekly review of top commodity updates

Pink Parcel

On brand and bold, with a subtle GIF button for good measure. Nice to see live web fonts.

We're bloomin' giving it away! 😍

Clear and concise copy. The email has a simple message that&rsquo;s easily understood.

MailNinja

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