This email achieved a frankly whopping 20% open rate as an average across 6 different markets & languages: English (Canada, US, Australia, UK), Dutch, German, French, Italian, Spanish. With Italy bringing in the top open rate of 30.1%. Impressive opening rates can be attributed to an engaged mailing list who loves the company, who truly cares when we release new products.
View this campaign across popular email clients. Plus, verify your email is on-brand and error-free with a free trial of Litmus.
Looks arenβt everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Text to voice recording and transcript for hearing impaired.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that userβs language, the screen reader may not accurately transcribe your message.
Larger paragraphs of text should be left-justified to improve readability for some readers.