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4 ways to scale design from leaders of Lyft, Salesforce, Zendesk, and Yelp

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Plus: Systems design is people design ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

“It takes human connection and empathy to go from a sticker sheet to a living, thriving system.”Linzi Berry, Lyft Product Design Systems Manager
There’s so much talk about design systems right nowwho’s doing what, how they’re doing it, and when and why. It’s a thrilling time for design, but it’s also hard to keep up with the commotion and innovation. This is how movements start, but it’s also how overwhelm creeps in. “A lot of design systems articles describe a utopian ideal. I worry that it could set a wrong expectation for teams that are starting out with their systems.” Good point, Yesenia Perez-Cruz .
Whether you’re just getting started, in the thick of it, or have mastered your process, at the end of the day, design systems come down to people. They’re effectively about how you communicate and connect with your fellow humans. Or as Lyft’s Linzi Berry explains here: “Systems design is not only scientific and meticulous, it’s the mastery of interacting with people in a sensitive and effective way.”
In other words, as product design becomes more sophisticated, it’s also becoming more people-oriented. Which, in turn, paves the way for greater accessibility and opportunities to make the world a better place. And we’re into that.
Made with ❤ in Branches,
Amy Cuevas Schroeder
Editor, The Commit
Linzi Berry,
Product Design Systems Manager at Lyft
“Depending on your department, you may use Facebook Workplace, Slack, JIRA, Google docs, email, etc., and your interpretation of effective communication can drastically change depending on what your team uses. I recommend considering your teammates’ communication habits and routines, and sharing updates wherever most people already spend their time.”
More on Lyft’s process
Alan Weibel,
Principal Product Designer at Salesforce
The Salesforce design team repeatedly returns to their four design principles: clarity, efficiency, consistency, and beauty. “Trust, teamwork, and scale are my key values,” Alan says of partnering with Salesforce UX designers.
More on Salesforce’s process
Theresa Ma,
Yelp software engineer
“There are so many Sketch files, but we only care about a couple during any given project,” says Theresa, who likes using Abstract Collections for grouping the most important files in one place.
More on Yelp’s process
Allison Shaw,
Senior Design Manager, Design Systems at Zendesk
“We use Review Requests to make sure that what is getting put into the system is actually constructed the right way and meets all of the requirements that we have around accessibility. ...Even if a new person makes a mistake in Abstract, we can just roll back to the previous Commit. That safety net lowers the barrier for people to jump in and start contributing quickly.”
More on Zendesk’s process
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Joint Futures
September 3-5 in Helsinki, Finland
A holistic design conference
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Abstract Field Marketing Manager
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