The Winter Olympics are finally here and with it, the drama, record-breaking moments, and of course, the advertising opportunities. The Games may still be a huge force on TV, but there are now more ways (and more cost-effective channels) than ever before to reach avid fans around the world.
To celebrate the Olympics, we compiled insights and strategies for marketers to make the most of their investments at big sporting events such as the Winter Olympics. Download the report to see the:
- Top advertised verticals
Plus, download the full Olympics schedule to make sure you don't miss your favorite events!
- Most-searched sports
- Geographic search trends
Use TV data to deploy conquesting strategies and counter your competitors’ messaging or support your own
Take advantage of knowing when your competitors are advertising on TV to run counter-messaging on digital platforms or conquest their viewers with carefully-placed video or display advertising.
Sync your campaign to emotional sports moments to drive results
Sync your brand’s digital messages to key moments in high-profile Olympics events, such as the start of major competitive events or scores by specific teams, to boost brand relevancy.
QSR brands can advertise prior to an event reminding customers to place an order before the event starts in order to have it delivered on time.