New York Magazine

<p>A fun design to give the user historical context to a special product (new issue) launch for the brand's anniversary. The integrated timeline is a unique feature not seen previously in editorial emails.</p>
<p>This campaign brings a unique approach to acquisition by heavily leaning into the market trend of heritage content and rich brand history. The unique design communicates this well with an engaging GIF and responsive timeline that works for both mobile and desktop before driving acquisition at the end of the campaign.</p>

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Behavioral

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