What a year 2022 has been. One filled with learnings, growth, excitement, anticipation, and, as always, a bit of that absolute BetterBrand magic.

Throughout the past year and a half (yes, BetterBrand turned one and a half last week!), we’ve learned the power of Team and Community, the importance of staying true to ourselves and our convictions, and that sometimes, it’s the intangibles - the warmth, heart, determination - that make the biggest difference.

Four months ago, we had the privilege of announcing our first National retail launch with the incredible team at Whole Foods Market. Today, we’re in over 1,000 retail locations across the country, with an additional 1,000 locations already confirmed to roll out in 2023. Through this period of intense growth, we remain immensely grateful for our wonderful partners who have never lost sight of what Better stands for.

 It is always going to start, and stop, with you. This year, we’re going to make getting to know you a priority, and will depend on you to help drive our decisions as we bring 14 new SKUs to market in the next six months – reaching new territories with partners, distribution, and innovation. If you haven’t already, it’s time to buckle up because you are in
for quite a ride. 

As always, thank you for being on this journey, and for being a part of this absolute magic. We cannot wait to build a Better world, together.