Elevate the daily bathing routine
Taking a modern approach to towelling, BAINA challenges towelling convention. While harnessing simplicity in design, the brand experiments with print, texture and colour theory. Influenced by fine art, sculpture and architecture, each design is realised with a strong BAINA signature to elevate the everyday object, and subtly disrupt the neutrality of the bathing space.
LEFT TO RIGHT: Erwin Wurm (1954), Debra M. Smith, Yielding resistance three
LEFT TO RIGHT: John Zabawa, Otis Jones Four Red Squares, 2011
BAINA explores both complementary and unexpected colour pairings.
The range has been purposefully designed for curation, so the bathroom space can be an extension of one’s personal aesthetic.
BAINA — A modern approach to towelling.