I didn't see myself in the beauty industry I worked in. I spent years in the background helping indie and established brands grow their business, but I rarely saw South Asians represented at the forefront.

For years, I kept waiting for a brand that celebrated and centered South Asians in its narrative. Finally, I said to myself, this isn't good enough. If no one was going to step up and make space for us, I'd have to carve it out myself. So I stopped waiting and started Kulfi.