Smartpress

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🍊 A twist of orange: Why the juice is worth the squeeze


Full of upbeat vibes and bursting with enthusiasm, orange blends intensity with accessibility - an ideal combo for branding. Whether you’re printing business stationery or product packaging, orange grabs attention every time.

From apricot and carrot to marigold or rust, any orange shade radiates a boldness perfect for your marketing assets. Think flashy flyers and punchy postcards, striking sell sheets and rustic rack cards. Then pair those tints with a subtle gray neutral to round it out.

Orange makes your targeted message un-look-away-fromable, so spread its energy and excitement all over your brochures, direct mailers and event invitations. And if you have blue in your design, that’s even better - orange and blue go together like the advice in this email and your next campaign.

Friday, March 7, is National Employee Appreciation Day, and as a 100% employee-owned company, we think it’s kind of a big deal. The value of our employee co-owners can’t be overstated, whether they contribute at Smartpress or our parent company, The Bernard Group. Together, we work for something bigger than ourselves. Check out our open positions to feel what it’s like for yourself.