IAB certification ensures that Anchor’s analytics adhere to the industry’s highest standards, giving you a common language for podcast measurement that’s trusted by brands and advertisers. So whether you’re benchmarking your performance or seeking out potential sponsors on your own, you can take your analytics at face value and make strategic decisions with precision.

What's changing?
Your Anchor analytics now captures unique listeners in the last 7 days, giving you an additional metric to measure the success of your show.

 

We also improved the way plays are counted to more precisely to filter out traffic from search engines, bots, and downloaded metadata.

 

Will my numbers look different?

Some podcasters may notice a slight decline in play counts moving forward as a result of more precise measurement. For most, play counts will look about the same.

Head over to your Anchor dashboard to explore your new analytics and grow your show.