When the time comes to make a new hire, you know the deal. There’s usually a set of knowns and unknowns. Some hopes and desires. And, of course, inherent risk, especially for a small business where every new face has a disproportionally large impact on the future.
Then there are the slam dunk, no doubt-about-it additions, one of which we’re thrilled to announce today. Chris Reif, formerly SVP, Creative & Innovation at Allen & Gerritsen (A&G), has joined us in the newly formed Executive Creative Director role.
Chris brings to Armor a wealth of invaluable experience. In 2007, he co-founded A&G’s Philadelphia office and over the next nine years led the creative charge for brands like XFINITY, Yuengling, Sunoco, Beats by Dre, Campbell’s, Villanova University, and the Philadelphia Museum of Art. During that time, he also worked alongside much of the Armor team, which makes checking the known/unknown boxes a little easier.
We’re looking forward to seeing Chris do what he does best – building teams, establishing a creative culture, and fostering great work for the clients we have today and the ones we’ll have tomorrow.