Today’s edition brings you:
— Exciting news from the Bambuser lab on how to turn your videos into revenue using our new Stories feature
— An invitation to our upcoming webinar on retail- and consumer trends
— Simple ways to integrate shoppable content into your e-commerce ecosystem
— Why Digital Clienteling is the next big thing in e-commerce
— Top 3 trending topics you need to know about
Happy reading!
Stories: A new sales tool at your fingertips
Watching stories is everyone’s favorite activity on Instagram, so imagine what would happen if you brought that feature to your PDPs (Product Detail Page)? That is exactly what Bambuser now allows you to do!
35% of consumers say that short, narrative-style stories are their favorite format and 42% of users regularly watch Instagram stories, making it the most popular activity on the app.
Clearly, this type of content is highly engaging, and you can utilize its popularity to translate into sales directly.
Tune in on November 21st at 3PM CET, as we bring The Forecast to you live! We’ve gathered some of the brightest minds in retail to discuss strategies ahead of the final days of holiday shopping.
Focus will be on the retail- and consumer trends shaping the landscape this Q4 and beyond. We guarantee lots of inspiration and actionable takeaways, as Clarins, a leading Virtual Content expert shares their insights and how you can leverage them in your own business.
We are beyond happy to welcome L’Oréal owned SkinCeuticals to the Bambuser platform! Recently, they launched their Pro 1:1 Virtual Consultations taking personalization to the next level by giving their customers the service they love and recognize from stores.
Glossy Magazine broke the news, and you can read the full story here:
User Generated Content like you’ve never seen before
User-Generated Content (UGC) has long been the gold standard for driving purchasing decisions among consumers and is even more powerful than influencer-generated content.
Here is the brilliant news: Bambuser now allows you to integrate this all-powerful content directly into your e-commerce ecosystem with just a few clicks! And it’s shoppable, of course.
Trend watch: 3 Hot topics
Trend watch: We like to have an eye peel on trends at all times. Here are three topics that are currently trending that you might find interesting:
Emotion AI
Emotion AI is a branch of AI focusing on registering and interpreting emotion by analyzing human behavior, such as facial expressions and tonality. The technology gives a data output that can be used to provide better customer experiences in the future.
AI Ethics
As AI advances, so does the need for moral principles in the use of the technology. Businesses are paying more attention to potential ethics issues in this field, such as the risk of legal issues, copyright infringement and misinformation. Several countries are now implementing AI ethics regulations - an example being EU’s “The AI Act” passed in July 2024.
Black Friday
This comes as no surprise, but Black Friday search terms are up significantly, with people worldwide Googling to make sure they don’t miss out on any deals. We’re guessing your websites are ready, but did you go through your social content to add relevant hashtags, too?
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