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Ben, travel locally — take a weekend trip

An inspirational email with personalized/targeted content. Responsive for good customer experience on desktop and mobile. Clean and clear design/presentation of content. Copy translated to be relevant for over 40 languages. Use of CSS animation on the main image to rotate between multiple images and also using a subtle zoom effect. Targeted recommendations using a machine learning model. Targeted articles content based on language and fallback social media (Instagram) content when the criteria are not met. Designed using a common design system for all company emails.

CategorizedHotels and ResortsNewsletterTravel and Leisure


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How does this look across email clients?

Here’s how Booking.com's emails render in the most popular email clients. Are yours rendering as designed? Find out with a free trial of Litmus.


How accessible is this email?

Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.

  • Emails should have a "meta content-type" and defined character set.

  • Email headings should be well structured. This will help screen readers easily navigate content.

  • Specifying "alt text" for these images helps screen readers describe the image.

  • Text to voice recording and transcript for hearing impaired.

  • Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.

  • Table roles should be clearly defined. This helps screen readers determine how to interpret the table.

  • Larger paragraphs of text should be left-justified to improve readability for some readers.

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