We recently chatted about this insight during a webinar called “Menuing for Success - Driving Business with Plant-Based Items” where Jack Li of Datassential and Terry Splane, our Head of Foodservice Marketing, were in dialogue with Joe Lam, our Director of Consumer Insights. This info-packed session got to the core of what drives consumer behavior around plant-based eating. The takeaway? Restaurants who have Impossible™ Burger on their menus saw higher check averages and attracted new customers.

To learn more about addressing plant-based menuing challenges, getting real about taste, and driving sales check out our webinar - you won’t regret it!