Recently, Google announced the end of its URL shortener service, including the eventual deletion of all links created via the goo.gl shortener.

The first thing to know is that your Bitly links will not be affected.

At Bitly, reliability is our promise to you. That's why Bitly links never expire. There are quite literally billions and billions of active Bitly links out there, and we don't intend on slowing down anytime soon. (🤔 Maybe that's why Google recommended its users check out Bitly when it first announced the intention to stop shortening a few years ago).

What if you have existing links you shortened via Google? You still have a little time, but you'll want to swap them out soon to avoid disruption to your audience.

To import a large number of links, you may want to consider a plan that includes our bulk shortening tool, the fastest way to create large quantities of Bitly links.