Fanhood Hoops creates insightful, meaningful, curated content for our fellowship of passionate basketball fans through a beautifully curated email. Our experts and insiders come from brands like ESPN to cover the overlooked nooks, untouched stories, and innermost machinations of our favorite sport and its players. Our short form, evergreen content appears every Tuesday in your inbox, along with beautifully designed content to follow on our Instagram every day.
We feel that our emails include unique layouts, consistent branding elements, clear CTAs, nice mix of real/illustrative images, and excellent information hierarchy. Our emails currently average around a 40% open rate and we engage directly with our subscribers through direct email replies, audience interviews, and Instagram.
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Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Text to voice recording and transcript for hearing impaired.
Emails should have a "meta content-type" and defined character set.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.