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Smiles Davis, see what you've accomplished with emfluence!



Smiles Davis, see what you've accomplished with emfluence!

This email went out to emfluence Marketing Platform users who had achieved new badges in the last year. Users earn badges and points for things like how many emails they send if they leave reviews or provide referrals, and if they take advantage of all features (e.g., posting to social media, sending surveys, using automation, integrating to data sets). At the end of 2020, emfluence sent an email that showed how many points the user had earned, how many emails they had sent, what rank their points earned them in their company as well as across all emfluence users, and which badges they could try for next. 

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Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.

  • Emails should have a "meta content-type" and defined character set.

  • Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.

  • Email headings should be well structured. This will help screen readers easily navigate content.

  • Specifying "alt text" for these images helps screen readers describe the image.

  • Text to voice recording and transcript for hearing impaired.

  • Larger paragraphs of text should be left-justified to improve readability for some readers.

  • Table roles should be clearly defined. This helps screen readers determine how to interpret the table.