At Trouva our mission is to encourage the world to shop independent by championing bricks-and-mortar boutiques. Here are 3 reasons to shop independent.

The thoughtful shopping experience

What separates independent boutiques from chain retailers is the personal in-store experience they offer. Above and beyond beautiful visual merchandising, they are true experts, on hand to give a personal service unmatched anywhere else on the high street.

The distinctive products

Our boutique owners specialise in uncovering the most distinctive and original homeware, fashion and lifestyle products. Whether it’s a unique, handcrafted vase or a soft, leather tote bag, each item has been handpicked by an expert curator.

Helping small businesses exist

In a time of uncertainty for independent businesses, there has never been a better time to shop independent. By purchasing on Trouva, you’re helping our community of one-of-a-kind independent boutiques remain on the high streets.