Good Light, a fast-growing skincare brand, relies on their UGC for educating consumers. But they struggled to find a way to incorporate this UGC seamlessly into the purchase funnel. That is, until they partnered with FERMÀT to ship upgraded landing page experiences - and saw:

• 50% boost in ROAS
• 30% decrease in CPA
• 50% increase in CVR

Using FERMÀT, good light was able to capitalize on their dynamic, authentic UGC to both educate consumers and act as a fully shoppable video storefront. As ad creative, their dynamic UGC feels authentic to customers, which bolsters engagement – and now, it converts.

Are ineffective landing experiences preventing you from hitting your ideal CAC targets? FERMÀT helps brands like Nood, Dermaclara and Alleyoop supercharge their customer acquisition.