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...Don’t be. Nearly 75% of marketers say personalized emails increase engagement. See more key stats, resources, and advice for emailing in this new COVID-19 reality—in our latest 2020 State of Email Report, Fall Edition.
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P.S. This email’s lights can turn on or off so we can play a Dark Mode game (scroll on down). ;-)
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WYSIWYG and drag-and-drop editors always seem to mess up your code and break your email, huh? We hear you: “Been there, done that—no thank you!” But listen, even skeptics love this new way to build emails that actually helps.
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When it comes to HTML vs. plain text style emails, you should definitely test to see what works for your audience. But, hey, we did some A/B testing of our own if you’re curious (yep, not taking this one to the grave).
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Why didn’t the email designer dress up
for Halloween?
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Turn off the lights to reveal clues to the letters you need, unscramble them, and tweet your answer to us @litmusapp. Bonus points if you share an email joke of your own. Let the game begin!
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This letter is the first in how Outlook.‌com treats your HTML email in Dark Mode.
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This letter is the fourth in the name of the person who can help you face your fears.
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This letter is the fourth in the last name of the person with test results.
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The rest of the letters can be found together near the top of this email (and are a vampire’s dream).
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How did you like this month’s newsletter?
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Face your development fears
R.I.P. HTML?