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Litmus

From:Subject:

Got a 12-foot skeleton in your email closet? đź’€


...Don’t be. Nearly 75% of marketers say personalized emails increase engagement. See more key stats, resources, and advice for emailing in this new COVID-19 reality—in our latest 2020 State of Email Report, Fall Edition.

P.S. This email’s lights can turn on or off so we can play a Dark Mode game (scroll on down). ;-)

 Face your development fears

WYSIWYG and drag-and-drop editors always seem to mess up your code and break your email, huh? We hear you: “Been there, done that—no thank you!” But listen, even skeptics love this new way to build emails that actually helps.

 R.I.P. HTML?

When it comes to HTML vs. plain text style emails, you should definitely test to see what works for your audience. But, hey, we did some A/B testing of our own if you’re curious (yep, not taking this one to the grave).

Don’t ghost on this game...

Why didn’t the email designer dress up for Halloween?

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Turn off the lights to reveal clues to the letters you need, unscramble them, and tweet your answer to us @litmusapp. Bonus points if you share an email joke of your own. Let the game begin!

This letter is the first in how Outlook.‌com treats your HTML email in Dark Mode.

This letter is the fourth in the name of the person who can help you face your fears.

This letter is the fourth in the last name of the person with test results.

The rest of the letters can be found together near the top of this email (and are a vampire’s dream).

How did you like this month’s newsletter?