February 2026 –– 3 minute read

Welcome to Above the Fold — our monthly newsletter for marketing teams shaping what’s next on the web. This month, we’re focused on bridging the gap between Answer Engine Optimization (AEO) strategy and execution. From ownership and agency alignment to authority-building tactics, here’s how real teams are putting AEO into practice.

Inside this edition:

• Learn how teams are structuring for AEO success across people, partners, and platforms
• Discover how brands are using Reddit and community insights to build AEO authority
• See how LegalShield improved publishing speed and AI search visibility by modernizing their workflow

Learn how high-performing teams turn AEO strategy into real results 📈

While 68% of marketing leaders say they have a defined AEO strategy, only 26% of practitioners say they’re actively implementing one. This live panel brings together experts from Webflow, AstroPay, and Flexxi to show what it actually looks like to make AEO work across teams, agencies, and systems.

• Understand why AEO efforts stall and how teams overcome blockers
• Learn what strong ownership and agency partnerships look like in practice
• See how to build systems that support sustainable AEO execution

Save your spot →

See how brands are using Reddit to build AEO authority through community insights 🔗

As search shifts toward AI-generated answers, authority signals from trusted communities are more important than ever. In this on-demand webinar, leaders from Reddit, Graphite, and Webflow explore how top teams are tapping into community conversations to build lasting AEO visibility and trust.

• Learn how to harness community forums to improve your AEO visibility
• Discover how to turn earned media insights into website content that ranks in AI search
• See how brands are integrating Reddit signals into broader content and SEO strategies

Watch the on-demand webinar →

Discover how LegalShield gained speed and structure to compete on AI search ⚡️

LegalShield moved from a legacy CMS to Webflow to increase agility and compete on modern search surfaces driven by AI. With Webflow, their marketing team gained more control over publishing and positioned the site for better AEO performance.

• Learn how they cut content update cycles from weeks to days by removing engineering bottlenecks
• See how they structured content to help AI engines better understand and surface key pages
• Understand how this move helped their team stay competitive on AI-driven search surfaces like ChatGPT

Read the full customer story →

Ready to operationalize your AEO strategy? See how Webflow can help.