About The Book

Many business models thrive on ingeniously deceptive and manipulative digital products. Not because they have to; mostly because dark patterns have become such an accepted norm. But what happens when ad-blockers, tracking protection and data regulation (GDPR/CCPA) become a norm, too? That’s when an honest, ethical design could become a competitive advantage.

To grow a sustainable business, we need to learn how to leave dark patterns behind and make honest digital products viable: products that respect customer choices and are built and designed with ethics in mind. That’s why we created a new book. Scroll to table of contents ↓

Meet Ethical Design Handbook, our new book on making honest design work for digital products. Get the book.

The book explores alternative, sustainable business models and shows how businesses can move towards ethical design and become more profitable as a result. It’s a very practical guide for designers, developers and management, with case studies and techniques applicable to every digital product.

Download a free sample PDF (5 MB).

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Table Of Contents

We’ve teamed up with Trine Falbe and Martin Michael Frederiksen, a UX strategist and a serial entrepreneur, to examine design and business through the lens of honest, ethical design. The result is actionable insights for both design and business among small and large organizations.

You’ll learn how to:

• help companies understand ethical design,
• justify and prove a business case,
• grow a sustainable business based on transparency and honesty,
• balance data collection and privacy,
• work within new legislation (GDPR/CCPA),
• evaluate and improve design decisions,
• embed ethical design into your workflow,
• gradually transform your organization.
• Check testimonials and details →

368 pages. Shipping worldwide. Delivery times. eBook are always free for Smashing Members ($5 and $9 plans), along with $5–$10 discount on print. Get the book right away.