Klaviyo

How consumers plan to shop for BFCM

Inflation is impacting budgets, but there’s good news for retailers

Read the report

Inflation is hitting consumers hard, according to new research—but not hard enough to make most of them tighten their spending this holiday season. Many plan to spend a lot for the holiday, even more than last year. On what? And for which demographics? That’s what we’ve gathered for you and your teams.

90%

Inflation will impact how 90% of consumers spend their money

54%

54% of people say they’ll spend the same on holiday shopping as last year

83%

83% of consumers spend at least $250 on holiday gifts

How consumers plan to spend money this holiday season differs dramatically based on demographics like household income, parental status, relationship status, and generation. We’ve broken down those differences to provide your teams with buyer persona cards. Use them to personalize your marketing for your target demographics.

Dive into the data

Klaviyo Events

10/26

How to use this consumer spending data to grow sales this BFCM

Our ecosystem partners have seen it all in ecommerce. Join our roundtable discussion for recommendations on how to use this data to enhance your marketing plans—and win more this holiday season.

2:00 p.m. ET

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