Craighill

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In the Spotlight: The Tape Dispenser

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What sets it apart from all the rest?͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌

The everyday tape dispenser: you grab it from the junk drawer and use it to package a gift for a far-away friend. The tape folds and snarls; the blade knicks your finger. Then, just when you’ve sat down to relax for the evening, you’ve forgotten to put it away. The tape dispenser nags in your peripheral view.

You think back to when tape was the means for creating masterpieces: a single piece of tape could join two sheets of construction paper, juxtaposing colors and shapes. Now, tape dispensers leave you feeling cold and frustrated. Their design doesn’t seem to honor their capacity for creativity and beauty.

It doesn’t have to be this way, you think. After all, they make nice looking desk tools: scissors, staplers, rulers. Why should this be any different?

Our new Tape Dispenser lives boldly in an in-between world: it’s a necessary, ordinary item, but its design is so striking, its functionality so exhilarating, you might start a small online business just so you can use it every day. 

The Tape Dispenser employs a clean circular design. It has an extra-sharp blade that cuts tape in one movement and a rubberized roller that ensures the flatest taping. With two bright colors to choose from, you can recover the lost joy of using tape, and discover the uncommon pride of leaving your tape dispenser out in the open, for all to see.