For the launch of Litmus’ new product, they took the app's design and made it into an email. I love the side-rail treatment as if the comments show up like they do in InVision, Dropbox, etc. It is impressive how it breaks down on mobile.
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Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Text to voice recording and transcript for hearing impaired.
Larger paragraphs of text should be left-justified to improve readability for some readers.