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This email is an artist launch where we had to get creative on how to tell the artist's story while also selling his guitar. Ultimately, we used a positioning statement to tell that backstory and a pull quote with a photo collage of the product, this way subscribers could read the detailed specs in conjunction with actual close up images of what they're getting with a purchase.
Here’s how Fender's emails render in the most popular email clients. Are yours rendering as designed? Find out with a free trial of Litmus.
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Larger paragraphs of text should be left-justified to improve readability for some readers.