Webflow Optimize: Personalize visitor experiences

A/B testing and personalization gives marketers the tools to maximize ROI from their sites, powered by AI.

Webflow Analyze: Unlock data-driven decisions

See a unified view of visitor behavior to make data-backed decisions that improve site performance.

Build faster and accelerate content creation workflows by generating new page sections using your existing design system and site context.

Page building provides a drag-and-drop experience where users can quickly build landing pages with approved building blocks.

Design approvals now include a new review summary to centralize context and the ability to designate optional vs. required reviewers.

With new tab-based navigation, easily navigate throughout Webflow and see who’s working on the same page, drop comments, and publish in real-time.

We’re excited to announce the acquisition of GSAP. With GSAP and Webflow, you’ll have full animation capabilities at your fingertips to make dynamic website experiences effortlessly.

New updates to the Webflow Community include improvements to Webflow University and updates for Template marketplace contributors. Later this year, client payments and seamless transfers will be available to all users on Agency and Freelancer workspace plans, with project fees launching early next year.