PEEL

This email leveraged FOMO and curiosity to get people to click-through and see what the mystery sale was. It had a 4.1% click-through rate, 4x better than our average emails. When people clicked the email, they were sent to this fun digital scratch-it landing page: <a href="http://need-want.zmbl.co/e/summer-sale">http://need-want.zmbl.co/e/summer-sale</a>
<a target="_self" class="button visual-button large default" href="http://reallygoodemails.com/wp-content/uploads/it-s-our-mystery-summer-sale.html"> View the Live Email </a> 
<a target="_self" class="button visual-button large default codepen" href="https://codepen.io/reallygoodemails/pen/QMXpvv"> Edit on CodePen </a>

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Behavioral

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