Imagine dealing with harsh Canadian winters, and constantly getting emails to buy beachwear like you live in a beautiful tropical island somewhere. It would get pretty annoying right? That's exactly how your customers feel when they receive irrelevant emails that are not targeted to their needs. When you blast emails without a targeted segmentation strategy, not only are you missing opportunities to drive conversions and a possible sale, but you're basically telling customers to not open any future emails from your brand. This week we're sharing our top segmentation tips so you can send targeted high-conversion campaigns that drive more revenue for your brand. Let's dive in 💸

Send Targeted Email, Drive More Conversions

If you've ever sent an email to your customers, congratulations! You already have valuable data you can use to build your segmentation strategy. Segmenting by email engagement is one of the strongest yet simplest tactics to getting better opens, clicks, deliverability, and higher conversions in the long run. By leveraging their past email engagement data, you can tailor their email experience to their unique relationship with your brand. To get started, make sure you're bucketing customers into actives, new subscribers, at- risk, inactives, and invalid categories.

Email List Segmentation Tips For Ecommerce
 

You've probably heard the saying "history repeats itself", and your customers' behavior is no different. When segmenting by behavior, you’re trying to get ahead of the question, “based on what this subscriber has done, what are they likely to do in the future?”. Not only can you use this data to set up triggered automations, but you also have insight into their previously loved products so you can tailor future product recommendations. Website and past purchase behavior are some of the most important indicators you can use to connect with your audience, and send the right email at exactly the right time. Start off by building a segment for abandoned carts so you can send tailored automations that recover lost revenue.

The Importance Of Segmenting Your List And Collecting The Right Data To Drive Conversions

Now that you know you need to segment your list, how do you get the data to that? First, set up an awesome popup form, and collect the right data at the start of your customers' journey with your brand. Go beyond asking customers for their name and birthdays, and include questions about what they want to hear from you and what they're interested in from your brand. If you're an ecommerce fashion brand for example, you should be asking customers about their favorite clothing items, and if they'd be interested in getting styling tips from your brand. With this data, you can better target your emails before they even make a purchase. Remember, the more personalized your emails are, the better!

You are receiving this email because you signed up with Content at Hive.co

283 Duke St W, Unit 304, Kitchener, ON N2H 3X7

Want to stop receiving messages from Content at Hive.co? Unsubscribe