Hi Smiles Davis

Tip #01 is try utilize customer testimonials to further highlight features & answer doubts. So often I see Landing Pages filled with testimonials with very little value to the visitor (ie. potential customer) and actually add noise.

Let's take a look at these two testimonials:

🚫 Generic statement
🚫 No value to potential customer

✅ Product/service features (highlighted bold)
✅ Answers a potential customer doubt

Hope you enjoyed the first tip!

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