Want to know everything about sending a perfect welcome email? Read our latest article. 👋
A mobile-first experience built by fluid hero image, stacking body columns, font size scaling, and controlled line breaks. Live and alt text maintain messaging without images. No unintentional clicks, plus link designs and hover effects. Brand voice, colors, and font for consistency on clickthrough. Sleek design utilizing empty space and footer finish.
Here’s how Winc's emails render in the most popular email clients. Are yours rendering as designed? Find out with a free trial of Litmus.
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Larger paragraphs of text should be left-justified to improve readability for some readers.