Dear Friends of Djusie,

I hope you’re stepping into 2024 with a hopeful heart. With all that’s happening the world, my biggest wish for 2024 is joy, care, and peace. Peace of all sorts – individual and collective. I believe all of us are craving to see them rushing in, big time.

For Djusie, this year has been full of intense work and problem solving. We’ve entered the international market, won heartwarming awards, and enjoyed beautiful encounters with you all. Just like many startups this year, we’ve felt tested and tired, yet proud of our resilience and drive. And grateful of you.

One could say that world peace is built from the individual level. It’s never been simple, but one thing is for sure: When we feel good about ourselves, we’re more likely to treat ourselves and others with kindness and peace. In my opinion, there are few things that are more important.

Be the change you want to see the world. Be the self-care you need. If the world feels too heavy on your shoulders, nurture yourself. From there you can contribute to the world peace and shining your light.

Katja Kokko

Founder & Head of Brand