We’ve been cooking something new — and now it’s here! Meet Click! (free PDF chapter), our new practical book on how to increase conversion and boost business KPIs without alienating customers along the way. The first 500 copies come with a lil’ surprise. Jump to table of contents.
There is no shortage in books on marketing and UX. But when it comes to bridging the gap between the two, many of us struggle to find the right balance. As businesses, we need to meet our targets, but as designers, we don’t want to end up with a frustrating user experience. We really need both, and we need a strategy to get there.
That’s why we’ve written Click! — a guide with practical strategies for improving conversion while building user’s loyalty and trust. The book explores how to identify and avoid hidden costs and encourage users to act without shady techniques, helping you drive sales and boost KPIs effectively. Jump to the table of contents.
You’ll learn to:
As always, Smashing Members get the eBook for free, with a friendly discount for the printed book. We’d love to welcome you in the wonderful, friendly Smashing Family. Meow! ;-)
With Click!, we’ve tried to create a very focused handbook with pragmatic solutions to help everyone create a better digital product that doesn’t get abandoned due to the sheer number of pop-ups, install prompts and overlays.
Print hardcover and eBook. With a surprise for the first 500 books. Click!
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Have a truly smashing week, everyone! ;-)
Vitaly and The Smashing Family (help@smashingmagazine.com)
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