Meet the four types of holiday shoppers crucial to a successful season
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Be sure you’re getting the right messaging in front of the right people at the right time at the most important time of the year. Google research has identified four types of shoppers that you need to know.
Sure, some shoppers focus on a few important days during the season, but most are active from October through the end of December.
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Evergreen Spreads out their shopping over the whole holiday season |
Early Bird Gets most of their shopping done early in the season |
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Deal Seeker Does most of their shopping during the Black Friday to Cyber Monday period |
Last Minute Puts off most of their shopping until the final push before the holiday |
Get a deeper understanding of these four types of holiday shoppers and discover new insights into how to best help them navigate the biggest shopping moment of the year.
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