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Method in Madness: User research and the post-pandemic world

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How UXR is shaping health care after COVID-19, measuring the impact of research, how research works at Atlassian, and much more.

Before the pandemic, only eight percent of Americans had ever tried telehealth. Now, according to a recent McKinsey report, health care providers in the States have seen a 50 to 175x growth in the number of patients using telehealth services. In terms of revenue, the shift is seismic—from $3 billion to a projected $250 billion of the current US health care spend could be virtualized.

How will product teams develop services to suit the needs of billions of people of various ages, comprehension levels, and physical capabilities? What are the added complications when we’re dealing with people’s health and wellbeing as the outcome? We look at the important role UXR has to play in the growth of this critical industry.