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Dyspatch

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Dyspatch
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Missed the live webinar?

Preheader

Here are some quick takeaways and a recording of "How to Scale Your Email Marketing Strategy for Maximum ROI".

Short on time? Here were my top takeaways:

  • Scale starts with strategy. To be effective with your marketing and maximize your ROI, you need to start by mapping your customer lifecycle and where email is going to be involved.

  • The other prerequisite for scale is an effective email design system. Think about what you need in every email. Then, build a modular system that covers these elements to set a foundation for scale.

  • With a modular system, you can snap in more complex components, like personalization, localization, and interactivity. Then, it becomes easy to pull different modules into campaigns — without developer resources.