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How many times have you written or received a work email with an opening salutation not too dissimilar to this subject line? Rewind to 2019 and this kind of greeting had the potential to read as flippant, but if you’re anything like us, you’ve probably been sending literal well wishes more than usual in the last few weeks. Staying well – physically, mentally and emotionally – is no mean feat right now, nor is navigating a crisis-communications social media strategy when your mind is racing at a thousand miles a minute. If you missed it last month, we recommend taking a look at Twitter Marketing’s blog post on brand communications in times of crisis, and we also have some advice of our own for Tweeting while staying home, later in this newsletter. Additional information, from Twitter’s updated ads policy to how we’re partnering with key organizations working to combat the threat of COVID-19, can now be found in one central location: covid19.twitter.com. And, as always, we’ll continue to add resources and tips for communicating to and engaging with your fans and followers over at media.twitter.com. Stay well. Seriously. |
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#StayAtHome Q&A tips |
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As we collectively continue to adapt to the developing situation around COVID-19, there’s no doubt that marketing and content strategies have shifted, regardless of whether you’re a business, brand or organization. We’ve seen a spike in creative usage of Q&As on Twitter by a variety of publishers including celebrities, newsrooms and local governments . Take a look at our best practices for hosting Q&As from home – no equipment or colleagues required. We recommend reading the full article, but here are some pointers to get you started:
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Introducing Twitter Flight School |
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Are you the kind of person who is approaching your newfound extra time indoors as an opportunity to learn new things; a language, a craft, perhaps baking bread? Mazel tov! We admire that spirit, and would love a thickly buttered slice of it ourselves. If you’re in the mood for learning, but more stumped by ad strategies than sourdough starters, we have just the thing. Say hello to twitterflightschool.com, an online learning destination to help you master advertising on Twitter. With Twitter Flight School, you can learn the ad formats and targeting techniques to amplify your content and spark conversation on the platform. Coursework is bite-sized, which is handy given how many roles and responsibilities we’re all juggling right now, and there are different tracks to cater for different levels of experience with ads.twitter.com. If you’ve ever been curious about advertising on Twitter, Flight School is here as a resource to help you get started. |