The Nue Co.

From:Subject:

Not just another coronavirus email…


You are probably growing tired of reading about what preventative measures companies are taking, so I won't do that here. What we do want to do however is listen and help, and tell you what we are proactively doing to make an impactful difference:

Supporting Charities + Local Businesses 

During this time it's important to support locally as well as nationally + globally. Behind every statistic, there is a real person with a real story, which is why we chose to start with our neighbours—literally. 

Ernesto’s restaurant opened up around about the same time as our Elizabeth Street pop-up. The two founders of the family-run business found themselves at our store looking for supplements to help them wind down after service. They were both filled with enthusiasm, vibrancy and that hunger that founders have when they launch a new venture. Their energy was infectious and I felt proud that we could provide products to help fuel their drive. The next day, they both came back, full of smiles and laughter, and wanting more. 

This week, after only being open for a few (hugely successful) weeks, the restaurant was forced to close. Today Ernesto’s is asking for donations to provide their restaurant and its employees some relief, so for the next 3 days, we will be donating 30% of proceeds to the family, with hope of seeing their delicious food back on the menu. We will also be supporting hospitality nationally, by donating 30% of UK proceeds to Hospitality Action and their Covid-19 Emergency Appeal.

Supporting Nurses, Doctors & Volunteers: 

With the notion of making products more accessible, we would like to donate products to those working on the frontline, whether you are a doctor, nurse or volunteer and need help with anything from stress and anxiety to sleep. We’re here to help. If this is you, or if you know anyone who would benefit, please share your story with us at info@thenueco.com.

Making Products More Accessible: 

Since the coronavirus outbreak, we’ve had a surge in sales of IMMUNITY and DEFENSE DROPS, and in light of that we have had to increase supply to meet demand. Over the last week, we’ve worked closely with our suppliers to lower the RRP of DEFENSE DROPS by 35% (now $35/$28 on subscription). 

Supporting You: 

There has never been a more important time to be aware of your health. This isn’t solely about the coronavirus; this is about the strain on our services. Preventative measures designed to keep you healthy may be what keeps our medical and emergency services operating during this turbulent time. Everything from nutrition to exercise to sleep—now is the time to prioritise your health.

With that in mind, we will be working closely with our community to create content to help with everything from loneliness and health anxiety to sugar-cravings while working from home. 

Final Thoughts: 

I recently came across a quote that said “When ‘I’ is replaced with ‘we’ even illness becomes wellness’. Sometimes it’s hard to look on the brightside, but led by our motto ‘there’s no health without mental health’, we will be focused on proactively helping people—because we truly believe that the only way forward is to move forward as one.

Jules 
Founder + CEO