Notorious Nooch


Now LIVE in Wholefoods 💥


Our first UK retailer, LIVE today! And The Independent's best products for Veganuary

We’ve partnered with the awesome guys over at Whole Foods Market to bring our flavoured Nooch to the masses. Launching into all 7 Whole Foods locations from January 5th, in time to celebrate Veganuary in style.

And for those curious to try the two tantalising flavours, Whole Foods will be holding sampling at the Kensington store from the 5th of January until Tuesday the 11th.

We have a HUGEE window going in Kensington today too so if you're passing by make sure to DM us a pic or tag us!

Or just come in say Hi 👋 one of us will be in the foyer in a lime green t-shirt... come support our first official retailer launch!

We think of The Independent as a proper newspaper. Something that's printed and in shops and stuff. So we were super excited to be listed in the 11 best vegan products to try this Vegnuary!

Just a small (unbias) excerpt... This wonder from Notorious Nooch adds a beautifully rich smokiness to foods, and it is sensational sprinkled on vegan pizza.

Well if it's in the Indy... it must be true...

AND - one last piece of news. As well as shouting about our awesome WholeFoods roll-out, this month also marks Nooch landing in Selfridges (ever heard of them?!).

So get on something smart (they probably won't let you in with scraggy jeans) and come see us hanging out next to the most exciting food brands coming out of the UK right now...

Tag us on Instagram and we'll repost all the best stories (probably)!