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OMG! We dropped the price

This is a triggered Price Drop email showcasing a product I viewed online and its new reduced price. Responsive design with hiding top navigation, controlled line breaks, and stacking columns. Live text, alt text, HTML character codes, hover effects, and fallback fonts. Inline styles with Outlook and Gmail customization in the header.

CategorizedPrice ChangePersonalizedRetailEcommerceFashion

How does this look across email clients?

Here’s how Forever 21's emails render in the most popular email clients. Are yours rendering as designed? Find out with a free trial of Litmus.

How accessible is this email?

Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.

  • Table roles should be clearly defined. This helps screen readers determine how to interpret the table.

  • Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.

  • Email headings should be well structured. This will help screen readers easily navigate content.

  • Specifying "alt text" for these images helps screen readers describe the image.

  • Text to voice recording and transcript for hearing impaired.

  • Emails should have a "meta content-type" and defined character set.

  • Larger paragraphs of text should be left-justified to improve readability for some readers.

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