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NEWLY PUBLISHED  |  JUNE 2024

What drives consumer confidence in a world of infinite choices?

Our new purchase behavior study: Help ensure your brand makes the consideration set.

Icons stacked 2 by 2 — including a vertical bar chart showing incremental increases, a padlock, a heart, and a money symbol surrounded by 3 circular arrows — spin one after another.

Our brand-new podcast: ‘Modern Marketers’

Episode 1: Uber’s marketing VP, David Mogensen, discusses the faith and science of measurement and the importance of creative. Listen here

The Insights Jam: A YouTube Shorts playlist 

See the four new short-form additions to our series on the data you need to know, and how to pivot your marketing accordingly. Watch them here

How Instacart’s Laura Jones is using AI to transform retail

Instacart’s CMO is using AI and first-party data to decode consumer journeys and help shoppers find what they’re looking for. Read more here

Viewer behavior is influencing video culture on YouTube

Video viewership is being transformed by how people consume content and engage with the media and culture around them. Read the article

Need a Google Marketing Live recap? 

Key GML highlights from Google’s VP and general manager of Ads

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Got 7 minutes? Watch this recap of the latest Ads and AI announcements

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