National Geographic

<p>Simple captivating subject line (which also happens to be name of the campaign) with short supporting hidden preheader &ldquo;Which one will you choose?&rdquo;</p>
<p>Beautiful full-width background image of &ldquo;plastic bag iceberg&rdquo; with very simple call to actions, just enough copy, and simply CTAs. The iceberg image and arrow keep the reader scrolling through down to the main CTA.</p>
<p>Related content and push for magazine is a nice play too.</p>
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Planet or Plastic?

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