MailChimp’s powerful segmentation tools can help you increase the relevance of your messaging by targeting subscribers who have similar traits, behaviors, and interests. And now, our new pre-built segments make it even easier to connect with your subscribers quickly and effectively.

Pre-built segments update automatically as customers meet certain conditions. And they can be used with all campaign types or Automation workflows, so you can send to the right people at the right time. Quickly welcome your newest subscribers, follow up with subscribers who have opened your recent campaigns, or send a re-engagement note to everyone who’s been inactive for a while.

If you sell stuff online, connect your store to take advantage of pre-built segments that let you send email to all of your recent, first time, repeat, lapsed, or potential customers in just a few clicks. Then, target with even greater precision with MailChimp Pro’s exclusive pre-built demographic segments, which are powered by Predicted Demographics.